Pharmaceutical companies have always been at the forefront of adopting new technologies to enhance their sales and marketing efforts. One such technology that has gained a lot of traction in recent years is Sales Force Automation Pharma SFA Pharma is a platform for automating sales activities and business operations to enhance the business productivity and sales […]

Sales Force Automation (SFA) has revolutionized sales operations across industries, and the pharmaceutical sector is no exception. Traditional paper-based sales reports, manual tracking of activities, and limited customer insights have given way to more efficient, data-driven processes. Growth of the Pharmaceutical Industry in Kenya Over the past few decades, the pharmaceutical industry in Kenya has […]

In 2025, businesses are increasingly adopting Sales Force Automation (SFA) tools to enhance efficiency, accuracy, and customer engagement in an ever-competitive market. Automation streamlines repetitive tasks such as data entry, lead management, and sales forecasting, freeing up sales teams to focus on building meaningful relationships with customers. 1. Efficiency and Productivity Are No Longer Optional […]

In today’s hypercompetitive business landscape, technology integration isn’t just an option – it’s a strategic imperative for survival and growth. While various technological solutions offer benefits, Sales Force Automation (SFA) systems stand out as particularly transformative tools that directly impact revenue generation. These systems revolutionize traditional sales processes by automating mundane tasks, allowing sales teams […]

As technology advances and consumers become more empowered, their expectations are evolving rapidly. This necessitates the real-time collection of consumer data, particularly at the retail level. Additionally, achieving success in any business hinges on anticipating consumer trends and promptly making well-informed decisions to adapt to the constantly shifting demands of the market. With these evolving […]